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Crappy Anniversary!

By Steve Greenberg | December 1st, 2009 | PERMALINK
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Today marks a milestone my friends never expected, but which I inwardly worried might come. One year ago, I joined the ranks of the laid-off, and began a journey of uneasy new directions.

Actually, there have been quite a number of interesting new directions since then — plus some major setbacks — all out of the blue.

Two days after the historic election of Barack Obama, the E.W. Scripps Company mandated across-the-board cuts for all its newspaper properties, and my employer, the Ventura County Star, complied by axing 44 jobs, 17 of those in the newsroom. As the sole remaining editorial artist (as well as cartoonist), I thought my position was safe, especially since I’d just received a glowing performance evaluation. But since their pages and sections were shrinking, as were their revenues, they decided an artist was no longer necessary. I was given until the end of the month.

2008, until that point, had been going pretty well. I had been doing some of my best editorial cartooning (some of which went “viral” online and got wide exposure), self-published my first book collection, came in as runner-up in the Fischetti Editorial Cartoon Competition (behind one Pulitzer-winner and tied with another), and felt secure enough for my wife and me to buy our first house.

Suddenly, it was as if I’d been on a long journey on a bus, and then that bus abruptly pulled over to the side of the road, forced me out and drove away… leaving me in the middle of nowhere.

My wife took me to dinner that evening and made sure I had something alcoholic to drink. And then I granted myself a few weeks off to let the dust settle, catch my breath, and try to figure out my next step.

I officially became a freelancer; I already had a weekly freelance gig going for the Jewish Journal of Greater Los Angeles, so that would continue. As fellow editorial cartoonist after editorial cartoonist got similarly axed across the country, the ranks of “freelancers” grew. But with newspapers everywhere hurting and laying off staff, where could we all sell cartoons to?

The local alt-weekly newspaper, the Ventura County Reporter, hadn’t mentioned the Star’s layoffs and perhaps wasn’t fully aware of the situation, so I began some casual email conversations letting them know I was out, and asked about doing some freelance illustration work for them. They invited me to come in for a visit, gushed about how much they liked my work (I was highly visible in this market, of course), but expressed regret that they lacked the funds to make much use of me. Sigh.

In Des Moines, Iowa, longtime editorial cartoonist Brian Duffy got laid off, and the local alt-weekly there offered him a regular space to keep cartooning. I mentioned this to the VCReporter (hint, hint) and we ultimately figured out a way for them to use me, contracting me to do local cartoons for one price and paying me another price to do national cartoons on alternate weeks, which I could place elsewhere as I chose.

In that same month of December, out of the blue, CartoonStock Ltd. in the United Kingdom contacted me, looking to expand the number of artists they represented. They happened to see my work online somewhere and liked it. They basically offered to sell reprints of any copyright-free work I had, splitting the take with me. It wouldn’t be much money, but it would bring in something for little extra effort.

My friend Daryl Cagle, who hosts this blog, offered me a similar setup on one of his affiliated sites, again bringing in some extra revenue for not much extra work.

Job hunting was getting nowhere. My skills had become finely tuned for the production of newspaper graphics and illustrations, landing me jobs on one newspaper after another. But with the entire newspaper industry in semi-collapse — or at least not hiring — those skills became a mismatch for anything out there. Specifically, nearly every art-related job out there was for one of three areas, none of which I was qualified for: apparel design (mostly T-shirts), packaging (and collateral graphic design) and video games. And employers could be very picky in this ultra-competitive job market, so a marginally-related artist wasn’t going to get anywhere.

My cartoon career with the VCReporter began with a bang: a big cover story written by me about the state of editorial cartooning (and myself). I’d considered freelancing back to the Star, but decided that, since they found me expendable as a staff artist, it didn’t feel right to give them back my cartooning piecemeal at a cut-rate price. Plus, the alt-weekly offered a fresh start and a whole new area of publishing.

Also, by not being in the Star, I was free to approach their biggest rival, the Los Angeles Times. The Times, which had cut its cartoonist years earlier, ran no local cartoons, and I made that my mission. I drew cartoon after cartoon and sent them off, then called to push the concept. They told me they liked the idea — in principle — but asked me to submit proposals instead of emailing finished cartoons. Fine. I hit them up three or four times a week, to no avail. Finally in late March, they bought one, a state one on Arnold Schwarzenegger and the budget deficit crisis.

I’d arrived! I was in the L.A. Times! But as it turned out, for only that one time, despite scores of attempts.

With piles of unused local cartoons, and the Daily News not biting either, I offered them to a prominent local news blog, LAObserved.com, which was delighted to have local cartoons. Overnight I became the most visible person doing cartoons about L.A. and surroundings. Movers and shakers and media people all seemed to see LAObserved. It wasn’t bringing in money, but the visibility could open the door to other freelance work, which has happened, albeit to a small degree. Those cartoons even got on TV a couple times.

Another thing came out of the blue. A startup web site out of The Netherlands was being created with international editorial cartooning and short documentary videos as its focus. The Video Journalism Movement, like CartoonStock, just happened to see my work online and liked it. They pay in Euros, but what the hell, it’s still money. I was the first American cartoonist to join in.

Not everything has been a triumph. Nobody would hire me, even part-time. Almost nobody would interview me or for that matter, even acknowledge my applications. My main source of income was state unemployment benefits, and combined with all my freelancing I was, at best, bringing in half my former income. “Multiple small revenue streams” is the new business model, and living more modestly is the new day-to-day operation.

Then in mid-September, WHAM. A retinal detachment temporarily blinded me in one eye. The vision is very slowly improving since surgery, but is distorted and non-binocular. I am still drawing, and well, but slowly and requiring a lot of Photoshop work, and the state EDD checks have been replaced by state disability checks.

So here I am, a year out of work. On the one hand, I’m pretty much a full-time editorial cartoonist again (other than whatever illustration and graphics assignments I scrape up), something I hadn’t been since the mid-1980s, and draw nearly every day. The quality is good. And I am pretty much my own editor. There are editors on all the publications and web sites I contribute to, but it’s not like the old days of trying to run sketches by editors in person; I’m very self-directed now. I’ve become an online cartoonist, a niche cartoonist and an alt-weekly cartoonist. In some ways, my visibility has never been greater. I can set my own hours, can run errands anytime and have time to visit my parents (both 87, and needing much more assistance from me).

On the other hand, here in my mid-50s I’ve never worked so hard for so little money. I’m home alone working most of the time, which the dog and cat do appreciate. There are days of battling boredom and depression. The market for outside jobs (when I’m able to look again) is wretched. And when you’re a freelancer, as my friend Scott Shaw wrote on Facebook, you’re essentially always on deadline.

I’m very blessed to have my wife, Roberta. She has a good job and is extremely understanding… not all that long ago our situations were reversed, and she was on a job roller-coaster and relying on my healthcare benefits. And I have my family members, friends, professional colleagues and people in my religious circles offering support. I really don’t know how I would’ve gotten through this past year alone, especially when the eye problems hit. I really don’t know how so many of my fellow citizens get by in these tough economic times.

Overall, my spirits are OK. The cartooning is as good as ever, the eyesight is slowly improving and I have all these new, mostly unexpected ventures. And I have absolutely no idea what next year will look like for me.

But I guess we’ll all find out together, dear blog readers. Stay tuned. Or make that ‘tooned.

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Comments

Comment from Brenda
Time December 1, 2009 at 11:36 am

Oh, the humanity of it all. Very touching piece. My heart goes out to you. I wish you all the best.

Comment from Luis
Time December 1, 2009 at 11:51 am

Happy anniversary, Steve. It has been hard and I can relate to you in some ways. It looks like this freelance thing is taking us back to the pre-capitalist days of feudalism in shapes and forms that vary from enslavement through household debt to executing work by piecemeal. I learned the lesson of the illusion of job security ten years ago and have been working on a freelance basis since then; even did independent contract work for the U.S. government until some months into the invasion of Afghanistan. Good thing is I earn a monthly retainer no matter how many projects I’m charged with, but the past is no determinant of the future –for better or worse.

Sorry to hear about the eye, but pleased to know you are doing better and working. It’s like breaking the hands of a violinist. Tools are easy to replace, but a hand or an eye? The thought of it makes me thankful to get up whole in the morning; time to stop some of the whining.

You’ve made it through a hard year with lessons that will carry you through the next and many more. Best wishes.

Comment from LOUIE
Time December 1, 2009 at 1:01 pm

As someone sitting across from you and in the same boat, I commiserate with your situation. I’m working at a small bi-weekly Texas tabloid as the editor, photographer, and entire ad and layout department. First years at Wal-Mart make more than I do. Still, I’m buoyed by the fact I’m doing something I was meant to do, as well as something at which I’m reasonably good.

My sole consolation is knowing that there will one day be better times, and those that didn’t stick it out “will hold their manhoods cheap.”

Best wishes, my comrade in arms (or pencils, anyway..). Stay strong.

Comment from euonymous
Time December 1, 2009 at 2:15 pm

Steve, you’re a great political cartoonist. I particularly liked the Ted Kennedy obit. Very well done. Your problem, and the rest of the country’s problem right now is that we’ve all trained to be something viable in a social and economic structure that no longer exists. The future always lies with the next new thing. That was a beautifully written piece, by the way. I think I could see Steve Martin (Robin Williams?) playing you in the movie version…. (not kidding) Your story says a lot about the country at this time, how we got here and where we’re likely to go.

Comment from Steve Greenberg
Time December 1, 2009 at 8:40 pm

Thanks for the very nice words, all. It hasn’t been easy, and I know I’m far from alone and there are many in much worse situations.

But Euonymous, Steve Martin and Robin Williams are, um, well… old! I was kinda hoping my movie role would be played by Johnny Depp! Although more likely I’d wind up with Jason Alexander.

Comment from Lisa Romeo
Time December 2, 2009 at 7:23 am

Steve,
Replace “editorial cartoonist” with “writer” and multiply by thousands….even those who have freelanced for years are finding it equally difficult to get or keep a foothold this past year. I’m five years behind you, but still — how did you know: “On the other hand, here in my mid-50s I’ve never worked so hard for so little money. ”
I wish you all the best with your eye and career.

Comment from Shawn Munguia
Time December 2, 2009 at 12:41 pm

Really well written piece. I was lucky enough to find design work but find myself doing a lot for about 3/4 the pay. It\’s really great that you\’ve friends and loved ones lending support. I\’ve been a fan of your work for a while and have to say, I\’m impressed even more by your spirit than your artwork.

Comment from Nico
Time December 2, 2009 at 1:39 pm

A little over a year ago, I was an employee at the LA Times whose job was to handle some of the administrative work in the Editorial Pages — including making sure that the cartoonists whose work we used were paid for their contributed pieces. Then I was laid off. Haha. So I know your pain all too well, and feel for you (and liked this piece a lot).

Anyway, thanks Steve, and I must say I hope (and I honestly do have faith) that the the above commenter Luis was correct in saying:

“[We've] made it through a hard year with lessons that will carry [us] through the next and many more.”

Keep at it!

Comment from Susan Bearman
Time December 8, 2009 at 10:37 pm

It’s sad to say that your story resonates with so many of us. I think those of us in the creative fields (writing, illustrating, cartooning, photography) are standing in quicksand, trying to stay afloat until a new, workable business model floats to the top.

Let’s hope that’s the case, and that we don’t suffer the fate of the formerly thriving buggy whip industry. Good luck to us all and may you have quick and complete recovery.

Comment from Michael Stein
Time December 11, 2009 at 4:47 am

Steve Greenberg is the best. I loved his work with Mad Magazine as a kid and now I love his editorial cartoons. If any media company wants to be successful they need a guy like Steve Greenberg.

Comment from Steve Greenberg
Time December 14, 2009 at 12:40 am

Uh, Michael, I was only in Mad a few times, in the 1990s, so you might be confusing me with someone else.

Comment from robert
Time December 14, 2009 at 2:18 pm

Steve,

I wish you nothing but the best in 2010.

Comment from Susie
Time December 15, 2009 at 9:22 am

Great blog — great honesty. Know so many (incl. my husband) in your freelance shoes. Thanks for it and all good things to you in 2010.

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